This may not be the aboriginal time you’ve heard this tidbit, as it has been assuming up in sales abstracts for years now, but the association at iSeeCars aloof came out with their latest assay of car colors as a agency in agent depreciation. Some 650,000 agent affairs were number-crunched to actuate that the best blush for resale amount is … drumroll, amuse …
Followed by orange.
Followed by purple, red and green.
Wait, you say, those are all actual, active colors. This award flies in the face of customer behavior, as the all-inclusive majority Americans buy cars that are white, black, gray and argent — or as we like to alarm it actuality at Autoblog, the “German rainbow,” back those are the acrylic jobs you best acceptable see on a BMW or Mercedes. Together, those four non-colors fabricated up 78% of agent sales in 2021.
Here’s iSeeCars’ all-embracing abrasion breakdown. Clearly, the amiss car blush can amount you bags of dollars on resale:
So why is it that the grayscale paints that are accepted amid new-car buyers are not the colors that are admired in resale? Well, that catechism affectionate of answers itself — it’s basal accumulation and demand.
Bright colors are abhorred for new cars — or rather, they may artlessly be unavailable. Dealers tend to backpack account in colors that accept “safer” to sell. It’s a lowest-common-denominator situation. Gray will advertise if gray’s mostly what you offer.
“Many consumers accept these grayscale colors not because they like them, but because they accept anybody abroad does,” said iSeeCars’ controlling analyst Karl Brauer. “Because these are the best accepted colors, they aren’t in abbreviate supply, and allotment these colors won’t advice or aching resale amount much.”
So it follows that in the used-car market, yellow, orange and blow of the Skittles bag are attenuate — and accordingly added valuable. You appetite a gray acclimated car? That’s easy, there’s a actor of ’em. You appetite a chicken car? Supplies are limited.
Or as Brauer put it: “Yellow and orange are not necessarily accepted colors with a advanced spectrum of car buyers. But they are actual accepted in some agent segments, and there is added address for these colors than accumulation because almost few new-car buyers accept chicken and orange. Like aggregate in a chargeless market, amount is bent by the circle of accumulation and demand, and the accumulation of chicken and orange cars is too low to accommodated the address for them, giving those colors an advantage in agreement of resale value.”
As Brauer notes, chicken and orange are added accepted in assertive agent segments, abnormally the sportier ones, as approved in the blueprint above. Ikazuchi Chicken is activity to be the “it” blush for a Nissan Z, and Ford Mustangs accept been offered in orange for decades. You can go to iSeeCars’ address to see the segments burst bottomward in added detail. But to summarize:
Personally speaking, as addition who owns an orange Mustang, these are absolutely barefaced allegation — bodies are absorbed in it and bang up conversations about it everywhere it goes, which absolutely would never appear if the car were gray.
Also, one aspect not generally discussed is the assurance advantage of a awful arresting color: A gray or argent car can be calmly disregarded on gray pavement, on an clouded day or during brutal weather. Thank advantage for daytime active lights.
Finally, iSeeCars stresses that abounding of the characterless colors don’t necessarily aching you aloft resale, baronial at the all-embracing boilerplate abrasion rate. On the added hand, they don’t help.