BERKLEY — For Berkley citizen Maria Viveiros Ferreira, buyer of Everlasting Charm Cabinetry & Appliance Refinishing, business has been booming aback she went into business.
In 2016, Ferreira had the appetite to acrylic and resell an earlier allotment of furniture. She heard about book acrylic as a acceptable advantage to accomplish a worn, afflicted or best attending afterwards sanding or priming. For Christmas that year, her ancestors gave her a can of Annie Sloan book paint, and she got to work.
Soon, she was refinishing added pieces for resale.
“They were affairs absolutely fast,” Ferreira said. “And I anticipation maybe there’s a business here. So I aloof kept at it.”
Though she couldn’t accept known, Ferreira went into business a few months afterwards in 2017 aback a acquaintance asked if she corrective kitchen cabinets, too.
She didn’t, but she would, she replied.
The painter and applicant both blessed with the result, business took off.
Maria Viveiros Ferreira, buyer of Everlasting Charm Cabinetry & Appliance Refinishing, works in her boutique on Thursday, April 28.
“It was aloof crazy, business aloof kept advancing in, kitchen afterwards kitchen. Aback I started in 2017, I’ve been crazy busy. Appropriate now I’m booking added than a year out.”
At the aforementioned time, Ferreira was active as a abode cleaner, with a solid account of longtime clients. But aback her agenda began to get out of duke amid the adjournment business and painting jobs, her husband, George, encouraged her to go abounding time.
“He said ‘You can’t do both.’ And I said, ‘OK, if I can get abundant bookings for six months I’ll abdicate cleaning.’ Well, again I was like, ‘Let me see if I can get it to nine months.’ And that didn’t booty long. I was aloof like, angelic smokes, it aloof kept activity and going. And there’s no end in sight.”
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Along the way, the business that started out as Book Acrylic Charm, at the advancement of her daughter, Lillie, was renamed Everlasting Charm, to reflect Ferreira’s absorbed to action high-quality chiffonier refinishing assignment meant to last.
Today, Everlasting Charm is booking into 2024, and admitting the continued cat-and-mouse account is appear at the alpha of new applicant meetings, business keeps advancing in.
And while Ferreira can still refinish appliance and offers casework to amend brick-style fireplaces, refinishing cabinets has accepted to be an in-demand alcove she’s beholden to accept discovered.
Cabinet refinishing is an adorable advantage for homeowners who can’t or are not accessible to breach the kitchen out and alpha afresh — about abundant they may appetite to.
Ferreira says a lot of cabinets she works on are in abundant action and alone anachronous or abominable in agreement of color. Add new paint, new hardware, new counters and/or a new backsplash and it’s a almighty transformation forth the curve of a cast new kitchen, at a atom of the cost.
Maria Viveiros Ferreira, buyer of Everlasting Charm Cabinetry & Appliance Refinishing, shows a afresh completed appliance allotment in her boutique on Thursday, April 28, 2022.
“I had a acquaintance who capital to do a new kitchen and the appraisal was abutting to $40,000. She alleged me to do her cabinets, and she additionally did new countertops and a backsplash, and it was about $11,000.
“It’s aloof a abundant way to go, a absolute transformation afterwards spending too much.”
Ferreira says she’s larboard the book acrylic behind, forth with it the affluence of not accepting to absorb hours sanding and conference in alertness for paint.
“It’s acceptable for DIYers,” she said of book paint, attractive aback on her own start, “if you don’t appetite to beach or prime but appetite to actualize a new look. If you’re attractive for minimum assignment and a new attending book acrylic is the way to go. But if you appetite commodity durable, abiding book acrylic is not a acceptable best for that.”
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For all chiffonier refinishing jobs, Ferreira scrubs and bank bottomward to the bald copse all the doors and frames. Again she applies two coats of album and two or three coats of paint, depending on the color. She says, on average, she spends four canicule at the client’s abode prepping the chiffonier frames. The blow of the assignment is done in the branch at home.
She afresh adapted the barn into a able painter’s workshop, with insulation and calefaction and air conditioning for the altitude ascendancy bald to paint, dry and abundance chiffonier doors. In all, the works takes about two weeks to complete.
Chiffonier doors dehydration on a arbor at Everlasting Charm Cabinetry & Appliance Refinishing on Thursday, April 28, 2022.
“For me, it’s all about continuance and integrity. I go aloft and above for my audience and do works that holds up, that lasts.”
Customers generally ask if she can skip the sanding, or maybe aloof do one covering of primer.
“I aloof don’t do that. If you appetite it to aftermost you accept to go bottomward to the bald wood, and consistently two coats of primer. If you’re not accommodating to pay for the assignment of sanding and two coats of primer, again I’m apparently not the being for the job.”
A afresh completed appliance allotment at Charm Cabinetry & Appliance Refinishing on Thursday, April 28, 2022.
“People consistently ask me, ‘why do you book so far out?’ and I say, ‘I accept three kids in college. I accept to,’” Ferreira said with a laugh.
Along with babe Lille, 21, Ferreira has two sons, Tyler, 22, and Aaron, 19.
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But bodies are accommodating to wait.
“I accept bristles consultations appointed appropriate now, and they all apperceive that I am booking into 2024. But they still appetite to accommodated with me.
“I adulation what I do. There are genitalia of the job that are hard, like sanding aggregate bottomward to bald wood, that’s a lot of work. The added day I acquaint on Facebook, ‘I adulation sanding acme molding, said no one ever.’ I accept a lot of sanders that accomplish the assignment easier, but you accept to manually beach all that stuff.
“But aback I see the smile on my client’s face aback I assuredly put aback the chiffonier doors and it all comes together, it makes all the adamantine assignment worthwhile.”
Taunton Daily Gazette agents biographer Jon Haglof can be accomplished at [email protected] Support bounded journalism by purchasing a agenda or book cable to The Taunton Daily Gazette today.
This commodity originally appeared on The Taunton Daily Gazette: Everlasting Charm chiffonier repainting business booms for Berkley owner